基于乡村振兴战略背景，结合当前甘谷县蔬菜产业品牌化的现状及蔬菜产业在乡村产业振兴中的地位与作用，对蔬菜产业品牌化与乡村产业振兴的协同发展路径进行了探讨，旨在为甘谷县蔬菜产业的振兴提供科学依据和实践参考。现以甘谷县蔬菜产业品牌化为研究对象，采用文献研究、实地调研和案例分析等方法，对甘谷县蔬菜产业品牌化现状、在乡村产业振兴中的地位与作用进行剖析，并以安远镇“陇上椒”品牌和磐安镇现代农业产业园为例展开研究。结果表明，甘谷县蔬菜产业虽已取得一定品牌化成果，但仍存在品牌意识淡薄、营销手段单一等问题，且产业发展面临规划、技术、人才、资金和政策等多方面瓶颈，认为蔬菜产业品牌化与乡村产业振兴相互依存、相互促进，通过加大财政投入、完善基础设施等策略，有望实现二者深度协同发展，推动甘谷县农业农村经济高质量发展。并就推动蔬菜产业品牌化与乡村产业振兴的协同发展研究提出以下策略建议:加大财政投入与补贴力度，因地制宜完善基础设施，定向培养专业型技术人才，创新特色品牌营销策略，精准拓展国内外市场空间，加强品牌保护与质量监管。

Based on the strategic background of rural revitalization, and in light of the current situation of vegetable industry branding in Gangu County as well as the role and significance of the vegetable industry in rural industrial revitalization, this study explores the synergistic development path of vegetable industry branding and rural industrial revitalization, aiming to provide scientific basis and practical reference for the revitalization of Gangu's vegetable industry. Taking vegetable industry branding in Gangu County as the research object, literature review, field investigation, and case analysis were employed to analyze the current situation, role, and contribution of vegetable industry branding in rural revitalization, with 'Longshangjiao' brand in Anyuan Township and the modern agricultural industrial park in Pan'an Township as examples. Results indicated that although the vegetable industry in Gangu County has achieved certain branding outcomes, issues such as weak brand awareness and monotonous marketing approaches persist, and the industry still faces multiple bottlenecks in planning, technology, talent, funding, and policy. The study suggests that vegetable industry branding and rural revitalization are mutually dependent and reinforcing, and that through strategies such as increasing fiscal investment, improving infrastructure, cultivating specialized technical talents, innovating characteristic brand marketing, precisely expanding domestic and international markets, and strengthening brand protection and quality supervision, a deep synergistic development can be realized, thereby promoting high-quality agricultural and rural economic growth in Gangu County.

S-01

甘肃省高校青年博士支持项目(2024QB-074)。